More Fashionistas; Less Fashion Bloggers


In India, there is a fashionista in every home. Every family can run their own fashion weeks. Most of the women dress in their own style but very little of them have knowledge about the world fashion and brands.

If we think, that’s because of the dominance of the Indian ethnic wear and another reason could be that people are not cautious about the brands because a $500 worth international brand of a particular quality, finish and design would probably be available in India already for a price equal or less than $50. When I do this comparison we should note that I’m not talking about the fake of a brand but something that can be chosen as an alternative instead of spending so much for an international brand. This is why all those international brands fail in the Indian market.

I think that is the same reason why there are more fashionistas but less fashion bloggers in India.


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